> hello.txt

Marketing is becoming an engineering discipline.

I'm Sandeep Badireddi. I work in B2B marketing by day and, on the side, I'm mapping how AI is rewiring the stack — from data pipelines to the engines that answer your buyer's questions before your site ever loads.

→ start here: the stack →

01 · WHAT

A working notebook on the AI marketing stack — published weekly on Substack, expanded here as essays, diagrams, and Whiteboard Sessions.

02 · FOR WHO

B2B marketers, founders, and operators who'd rather understand the plumbing than chase the next "AI marketing" headline.

03 · WHY HERE

Substack is the printed copy. This site is the lab notebook — diagrams, the live stack map, and field notes between posts.

Latest from the notebook

all writing →

DATA 7 min

Your context window is a budget. Stop spending it on PDFs.

A free Microsoft tool just made the AI marketing stack 70% more efficient. Here's how to wire it in.

> subscribe.sh

One essay a week. No noise.

Every Monday: one diagram, one essay, one thing to try this week. Sent from sandeepbadireddi.substack.com.

One essay every Monday. Unsubscribe anytime.