Data
01Pipelines, schemas, and the first-party fuel that AI runs on.
essays on data →Most "AI marketing" diagrams are pretty noise. Here's the version I keep coming back to — four layers, top to bottom, each one a real piece of plumbing. Tap a layer to read the essays on it.
Pipelines, schemas, and the first-party fuel that AI runs on.
essays on data →Prompts as product. Orchestration, memory, and the new content workforce.
essays on agents →The artifacts users see — pages, emails, posts, code. Shaped for both humans and engines.
essays on outputs →AI Engine Optimization, share of voice in AI answers, the measurement stack for zero-click.
essays on attribution →Subscribe and you'll get an emailed link to the high-res Stack Map poster — pin it next to your monitor, mark it up with sharpies.
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