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Sandeep Badireddi
> now.md

What I'm focused on, this month.

Inspired by the /now page idea. Updated when the focus shifts — currently May 2026.

> publishing
  • · Shipping the first 12 Whiteboard Sessions (Jun–Aug 2026)
  • · One Substack essay each Monday — the diagrams come from the sessions
  • · Building the public Stack Map as a living document
> learning
  • · How AI engines pick which brands they cite (and why)
  • · Prompt-as-product workflows for content teams
  • · The shape of marketing data pipelines once first-party + AI collide
> working on (day job)
  • · Digital strategy at Cadence Design Systems
  • · Cross-functional AI rollout across the marketing team
> reading
  • · Anthropic + OpenAI papers on tool-using agents
  • · Substack archives of Lenny, Ruben, Neil — for craft, not gospel
  • · Random rabbit holes on attribution in the age of zero-click

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