An AI marketing enthusiast,
connecting dots in public.

What I actually do

At Cadence, my day job is digital strategy — the kind that touches SEO, content, paid, marketing ops, the website, and the AI tooling we're rolling out across the marketing team. I lead a small, cross-functional crew that ships campaigns and the systems underneath them.

Outside of work, I read papers, take apart prompts, ship side experiments, and write about what I'm learning. This site is the notebook for that side of things.

Why "AI Marketing Engineer"

Most marketers are still drawing campaigns. The work that's growing fastest looks more like building data pipelines, designing prompts, wiring agents into workflows, and instrumenting AI-engine visibility. That's engineering work in marketing's body. I find it more useful to name the role than pretend it doesn't exist.

I'm not selling myself as a guru — I'm an enthusiast, connecting dots in public. The map is being drawn as I publish.

What you'll find here

• Whiteboard Sessions — short videos where I sketch a single mechanic on a whiteboard, then walk through the playbook.
• Essays — Monday-morning reads tied to each session, with the diagram in the post.
• The Stack Map — a living diagram of the four layers (Data, Agents, Outputs, Attribution) that organize everything I publish.

Where I'm from / where I am

Born and based in Bengaluru, India. Worked across both India and US-headquartered B2B companies in semiconductors, EDA, SaaS, and enterprise tech. Husband, dad, builder by night.