Sandeep Badireddi

Leading Digital Marketing COE to drive global strategies and effective implementation ensuring pipeline generating programs thru an active partnership with executive stakeholders, integrated marketing, demand generation, portfolio marketing, and operations teams. Responsible for optimized online web experiences (UX/CX) for various marketing channels (Organic Search / Paid Media /SEM / Conversation Marketing, etc.) to influence conversion and pipeline growth. Managing multi-regional and multi-lingual sites along with the integration of merger and acquired digital properties, and content that resulted in 26% YOY growth. Developed and am in the process of rolling out executive and business stakeholder dashboards for web and digital program performance.

Led Web & Digital Marketing team defining strategy, KPI management, and execution for global and regional online properties along with digital demand growth. Re-launched corporate sites (global execution) and channel partner resource site) with new GTM and brand identity to align with restructured corporate strategy and vision. Managed and led organic strategy, search intelligence integration along digital content activation. Introduced process optimizations that led to over 30% resource and budget efficiency gain.

Reporting to the Associate Director of Marketing & the Executive Vice President of Global Marketing, I lead a digital brand strategy and online marketing for Asia, Africa & Latin America.
Driving Digital Media & Marketing Strategies for Wadhwani Foundation & National Entrepreneur Network. Own Wadhwani Foundation & NEN across content creation, traffic, program launches, business analytics & reporting. Responsible for brand drive & lead generation using SEO, Search, Display & Video advertising across all channels. Drive a digital mindset across the organization through continuous education and input on digital behaviour & trends. Creating Digital Marketing budgets for Q1, Q2, Q3 & Q4 (Quarterly & Yearly).