Sandeep Badireddi
Digital Marketing, Technical Marketing & Analytics Professional
Let’s streamline your Digital Strategy specifically for your audience and goals
Results-oriented and data-driven digital strategist with 12+ years of digital marketing experience.
Have been responsible for defining and managing the strategic roadmaps to SEO, SEM, optimizing corporate websites and online properties for brand awareness, brand affinity, and demand generation to influence marketing sourced pipeline growth.
I possess an extensive understanding of all aspects of digital marketing strategy including but not limited to information architecture, audience segmentation, insights, user experience, .com execution, personalization, design, development, KPI management, campaign alignment, etc. Have worked extensively with cross- functional executive leadership and teams to prioritize initiatives by providing business value and the ability to reprioritize as business and strategic values shift.
Have led and trained high performing and motivated teams. Managed vendor and agency relationships along with teams and operational budgets
Areas of Expertise
Product Marketing
Growth & Performance Marketing
Digital Analytics
Organic, Social & Paid Marketing
Content Strategy
Strategic Planning
Brand Marketing
Conversion Optimization
What I Do
Drive Traffic, Increase Engagement.
I lead Digital Marketing COE to drive global strategies and effective implementation ensuring pipeline generating programs thru an active partnership with executive stakeholders, integrated marketing, demand generation, portfolio marketing, and operations teams. Responsible for optimized online experiences for various marketing channels (Organic Search / Paid Media /SEM / Conversation Marketing, etc.) to influence conversion and pipeline growth. Managing multi-regional and multi-lingual sites along with the integration of merger and acquired digital properties, content, and pipeline. Developed and am in the process of rolling out executive and business stakeholder dashboards for web and digital programs performance.